If you have any experience running a business, you understand the importance of events. They might be few and far between, such as an annual or bi-annual show you always represent your company at, or something more frequent like a regular networking event.
No matter which you go to, and how often, these events are a great way to promote yourself and your business. However, running events is another story. These are mutually beneficial for the attendees and the organiser, but the latter is under a lot of pressure to exceed expectations.
Thankfully, a quality thermal label printer can help to keep things running smoothly. Today we’re going to explain how you can use your label printer to help you run events of any size, regardless of whether they’re for business or pleasure.
How to use Labels at Events
At networking events, learning names of both people and businesses can be tricky. If you miss a name, or aren’t sure you heard it correctly, it’s both embarrassing at the time and makes following up much more difficult. Name labels solve this problem.
By using printed labels that include a person’s name, their company, and their role within it, attendees can find out all the information you need at a glance and skip straight to talking business. Some event organisers aren’t a fan of this method, claiming it makes their networking event feel more like a school reunion (which happens to be another type of event that benefits from name labels!). We think otherwise, and these labels are a great way to streamline your events. They even make it easier to track who has arrived and who’s missing.
However, this great idea is ruined if the labels you use are poor quality. If they’re falling off after five minutes, or won’t stick in the first place, it doesn’t reflect well on you as an organiser. Yet another reason why you should invest in a quality label printer.
The Best Label Printers for Events
If you’re looking for a versatile printer for labels, thermal is the way to go. Inkjet printers are versatile, there’s no denying that, but many can’t handle the adhesive material you need for labels.
Thermal printers can print large batches of labels onto the adhesive-backed paper, saving both time and effort with printing them individually. Some mini thermal printers only print one at a time, which does get the job done, but these machines are better suited for receipts or the occasional label, not a large batch. It comes down to budget, space, and personal preference, but no matter what a thermal printer is ideal for event management.
Most people assume that the quality of your labels is all down to the material you print onto. With sticky-backed labels this is true, the better the material the better the adhesion. But print quality is determined by the machine itself, as you’ll struggle to find a thermal printer than can’t print onto any type of paper.
The text you print onto your labels needs to be crystal clear. If it fades quickly or is smudged, people will start to make assumptions about the level of care you put into your events. It seems like a small thing, but it can make a difference.
With a thermal printer, there is no need to worry about smudging as there is no ink being used. Instead they use a heated pad inside the print head, which creates bold images and text every time. If there are any print quality issues, it’s likely an issue with the print head itself, and its therefore due for repair or replacement (more about that in a moment).
If you need to print your labels quickly, you want a thermal printer you can rely on. Even if you don’t intend to use your machine very often, it’s still worth shopping around for a quality product, so there will be less chance of it letting you down when you need it. And if it does start to cause any headaches, we’re the team to call.
Thermal Printer Repairs and Servicing
Even small thermal printers are complicated machines; they can’t be repaired unless you have the relevant experience. If you have events to run, the last thing you want is to be taking apart your printer before you can print the name labels your attendees are expecting.
We specialise in thermal printer servicing. These are regularly scheduled inspections that ensure that your machine is working at its best. Our engineers will take apart your machine, checking the condition of every part and giving each a thorough clean before reassembly. If any parts are reaching the end of their usefulness, we’ll let you know so you can organise the relevant replacement parts. But you won’t have to do that alone either, we have a warehouse packed with parts for all brands of printer, so can have a replacement organised in no time.
If you have any questions about us or our services, please don’t hesitate to get in touch. We look forward to hearing from you.